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Hello and welcome to my online portfolio!
My name is Madonna Arsan, and I'm a digital producer in love with the Internet. I'm also a Hyper Island Digital Media 2009 graduate.
I have experience working at the NYC based advertising agencies Droga5 and Campfire. I've worked on various digital projects for clients such as PUMA, Snapple, New Museum and Mott's
I'm always looking for new and exciting challenges in life.
I'd love to work with a great and inspiring team to make beautiful things, and further develop myself as a producer, within advertising, digital media and production management.
Currently located in Stockholm, Sweden but I'm available for work anywhere in the world.
Interested? Let's chat! I'd love to talk further ![]()
Snapple coupon giveaway promotion to celebrate
National Iced Tea Day
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Created a whole new design and logo for Mott's More To The Core including the blog, Facebook profile and Twitter page. I produced and managed this project with the internal team and a freelance developer![]()
Client: Mott's // Campfire
My role: producer
URL: moretothecore.com
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Made 12 sizes of banners for the Urs Fischer exhibition, to run on nymag.com (New York Magazine) and nytimes.com (The New York Times).
Worked with the internal creative team, account manager and freelance developer. Managed the media plans and production of the banners. Using material from the exhibition, our banners made some nice impressions, see more here
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The PUMA Index is a real stock market ticker, but with an added bonus. When the market goes down the models clothes come off.
I worked with the Executive Producer as Assistant Producer from production start. I did research throughout the project, worked directly with the internal creative and account team, client and production company, assisted on test shoot, shoot and production of the website and iPhone app and parts of the seeding, tracking and documentation of website, PR video and iPhone app.
Droga5 worked with Perfect Fools and Partizan![]()
Awards: FWA - SOTD
Client: PUMA // Droga5
My role: assistant producer
URL: puma.com/theindex
Link: download iPhone app
Link: view PR video
A campaign website for the ultra lightweight, 173 gram PUMA L.I.F.T. shoe.
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To illustrate the lightness of the shoe you can choose different objects to compare the weight. I helped with research for the concept and pre-production, gathered and prepared material for the shoot. During production, I assisted the Producer and the internal creative team, helped managing media plans and the production of banners, also seeding and tracking of the website.
Droga5 worked with Firstborn Multimedia
Client: PUMA // Droga5
My role: internship
URL: puma.com/lift
A viral video made to promote the new Guitar Hero World Tour. Bike Hero spread like fire, over one million views in a few days.
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Bike Hero was about to launch when I started my internship at Droga5. As my first project I helped with the seeding, tracking and documentation. The first week was very intense, Bike Hero was all over the web and I documented the progress hourly at first, then daily and weekly for a longer period
Client: Activision // Droga5
My role: internship
URL: Bike Hero on YouTube
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In a group of four, we had nearly two months to work on this project. A lot of our time went to researching and concepting in different stages. The client wanted a blog with "that extra touch" on it, so we put our focus on the navigation.
Once the concept was set we started the production, in three weeks we did the programming while working with a design studio for the design
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In a team of one art director, one designer, one tech developer and me as a project manager we had five weeks to work with this project. It was a big challenge to make it on time and most of the team worked with other projects simultaneous. To come up with a completely new visual identity, redesign a website and program it in less than five weeks was hard work.
In the end, the key ingredients to a satisfied client and an end to this project was good planing, communication and motivation
Client: PeaceQuest // Hyper Island
My role: project management
URL: www.peacequest.se
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In a group of five people we had to come up with an idea and create it in three weeks. With light and sound sensors, photo resistors and an arduino board connected to a computer we built our turntable.
Our biggest challange was the time and no technical knowledge in the group. With a lot of research, help and testing we made it work.
The class had an exhibition and we got really positive feedback for our turntable![]()
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In a team of five people we had to come up with 50 unique business ideas in a week and then choose one to work with. Our concept was Internet radio for the car. Using 3G technology and the Internet radio service Last.fm our product allows the user to create a unique radio channel in the car.
The challange was to come up with a brand new business concept that was possible to do and could work in every aspect. We had to do a lot of research, mostly about the market and the technology.
When we presented the concept they liked our idea but wanted to see a working prototype so we got financed from the investor to build one