Them

Hello and welcome! My name is Madonna Arsan.
I'm a Digital Producer - connect with me, I love to chat.

I'm a Hyper Island graduate from the Digital Media 2009 program. My experience includes working in New York and Stockholm and I'm currently living in London. I've worked with various companies and projects for clients such as PUMA, Snapple, New Museum and Mott's.

So who am I? Born and raised on the Internet, with a interest in people, technology, gadgets and other pretty things. I also have a passion for old school photography and cameras.
I'm an outgoing person with a lot of personality and energy to share. I always look for new experiences and extraordinary things and to never stop learn from anything that comes across my pathdot

I embrace new and exciting challenges in life. I enjoy working collaboratively and strive to contribute to team success.
Excellent organization, multitasking, attention to details and good follow through are some of the things that comes naturally to me and what gets me going. I believe in simplifying, making things work as smooth as possible and always be one step ahead.

I love to work with inspiring and passionate people and create great things together and looking to further develop and expand my knowledge as a producer within digital and interactive production, technology and innovation. I'm a fast learner and open for new opportunities.


I'm always happy to chat so feel free to reach out for any reasondot

MADONNA ARSAN
Email: hello@madonnaarsan.com
Phone: +44 7446 173 819

Skype: madonnaarsan
AIM: madonnaarsan

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AMALGAMATED ADVERTISING

New agency website for Amalgamated Advertising.


We worked closely with Amalgamated to create a beautiful new online home for the agency. From concept to design and development we brought this to life, using responsive design for the site to perform nicely on multiple platformsdot

Client: Amalgamated Advertising // Hush Studios, Inc.
My role: Producer
URL: amalgamatednyc.com
TOYOTA VISION MULTI-TOUCH WALL

A multi-touch installation for Toyota Prius at the 2011 Detroit Auto Show.


Working with JUXT Interactive we created 3D animations and motion designs for the installation. Collaborated with Antfood for sound and music design, Push Offices for the screen technology and MARCH for architectural modelingdot

Client: JUXT Interactive // Hush Studios, Inc.
My role: Producer
URL: view case study
NATIONAL ICED TEA DAY

A one week Snapple online promotion to celebrate National Iced Tea Day with a Buy One Get One Free coupon.


We made a Facebook application allowing users to share the copuon with a friend, a promotion banner on the Snapple homepage and other online ad units. I produced this project working with a creative team, a developer and accountdot

Client: Snapple // Campfire
My role: Associate Producer
URL: n/a

MORE TO THE CORE

A new identity for Mott's More To The Core blog, Facebook profile and Twitter page.


We made a new logo and new design for Mott's More To The Core online presence and a website redesign for the blog. We also made several interactive game banners for Mott's.

I produced this project working with the internal creative and account team and a developerdot

Client: Mott's // Campfire
My role: Associate Producer
URL: moretothecore.com
URS FISCHER

Banners for the Urs Fischer: Marguerite de Ponty exhibition at the New Museum.


We made 12 sizes of banners for the Urs Fischer exhibition to run on nymag.com and nytimes.com. I worked with the internal creative team, account manager and freelance developer, managed the media plans and production of the banners. Using material from the exhibition our banners made some nice impressions online, see heredot

Client: New Museum // Droga5
My role: Associate Producer
URL: view a video of banner & another one
THE PUMA INDEX

The PUMA Index is a real stock market ticker with a twist. When the market goes down the models clothes come off.


I served as an Associate Producer working with the Executive Producer for the website and iPhone app. Worked directly with the internal creative and account team, client and production company, and assisted on the shoots. I also worked on parts of the seeding, tracking and documentation of the website, PR video and iPhone app. Collaboration with Perfect Fools and Partizandot

Awards: One Show Silver Pencil, FWA SOTD

Client: PUMA // Droga5
My role: Associate Producer
URL: view PR video

PUMA L.I.F.T.

A campaign website for the ultra lightweight 173 gram PUMA L.I.F.T. shoe. To illustrate the lightness of the shoe you can choose different objects to compare the weight.


I worked with research for the concept and pre-production, gathered and prepared material for the shoot. During production, I assisted the producer and worked with the internal creative team, helped managing media plans and the production of banners, as well seeding and tracking of the website. Collaboration with Firstborn Multimediadot

Award: FWA SOTD

Client: PUMA // Droga5
My role: Producer intern
URL: n/a
BIKE HERO

A viral video made to promote the new Guitar Hero World Tour.


Bike Hero was about to launch when I started my internship at Droga5. As my first project I helped with the seeding, tracking and documentation. The first week was very intense, Bike Hero spread like fire, got over one million views in two days. I documented the progress hourly at first, then daily and weekly for a longer perioddot

Client: Activision // Droga5
My role: Production intern
URL: view Bike Hero on YouTube
SEKTOR3

Final Project at Hyper Island, we got assigned to make a website for the new Swedish think-thank Sektor3.


We put a lot of time towards research and concept. The client wanted a blog with an extra touch, so we put our focus on the navigation. Once the concept was set we started the production. in three weeks we did the website development while collaborating with the Swedish design studio Chevychase for the design and illustrationsdot

Client: Sektor3 // Hyper Island
My role: Concept & Project Management
URL: n/a

SOL3000

Interactive whiteboard interface for SOL3000, a collection of all social science books, to be used as an educational support for junior high school students.


Having teachers as the target to use this interface, our main goal was to create a user friendly navigation and structure, immediately recognizable from the books but still inspiring. In a small group of three we created this interface from concept to design and developed a prototype. The client was very happy with the delivery and we received positive feedback for our work and cooperation with themdot

Client: Natur & Kultur // Hyper Island
My role: Project Management
URL: try demo
PEACEQUEST

New visual identity and website for a Swedish youth peace organization.


In a group of five, it was a big challenge to make it on time as we worked with other projects simultaneous. Concept, creating a new visual identity, production of website and provide an online strategy, in less than five weeks was hard work. Good planning, motivation and communication lead us to a great result and happy clientdot

Client: PeaceQuest // Hyper Island
My role: Project Management
URL: n/a
THE BEAMOGRAPH

With 'sound and light' as the theme for this project, we built a turntable that played different sounds depending on the light it received. The user could scratch and create 'music'.


During three weeks we worked with this project from concept through production. With light and sound sensors, photo resistors and an arduino board connected to a computer we built our turntable. Our biggest challenge was time and no technical knowledge in the group. With a lot of research, help and testing we made it work. Our turntable received a lot of positive feedback at the 'Experience Technology' exhibitiondot

Client: school project // Hyper Island
My role: Concept & Design
URL: project blog & demo movie